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Online MBA Courses Online MBA in Marketing
Compare Online Courses, Fees, Eligibility, Syllabus & Specializations
Admission end date: 1st Sep 2026 Explore Our Online MBA in Marketing Courses
Rankings & Accreditations of Our Online Universities
Rank 58
Ranked 58 amongst India's top universities in 2025
Rajasthan's 1st NAAC A+ Accredited University
Rank 195
Amongst South Asia's Top Universities (2026)
UGC-entitled Online Degrees Equivalent to Campus Degree
AICTE Norms Compliant
Ranked 201-300
Amongst Worlds Top 300 Universities (2026)
Rank 6
Amongst Private & Deemed Multidisciplinary Universities (North Zone, 2026)
Rank 7
Amongst Private Distance and Online Learning Programs (2026)
Rank 9
Amongst India's Top 10 Universities (Management) 2024
Degrees Evaluated by - World Education Services
Member of ACU
Degrees Evaluated by -International Credential Assessment Service of Canada
Degrees Evaluated by -International Qualifications Assessment Service
Zambia Qualifications Authority
Rank 3
Amongst India's Top 3 Universities (2025)
MAHE
Among India’s Few Universities Granted IOE Status
Achieved Highest Accreditation Grade by NAAC
AICTE Approved Programs
UGC-entitled Online Degrees Equivalent to Campus Degree
Rank 36
Amongst South Asia’s Top 40 Universities (2026)
Rank 197
Amongst Asia's Top 200 universities (2026)
Rank 23
Amongst World’s Top Universities for Quality Education (2026)
Rank 1
India’s Top Deemed Universities by ICARE (2025)
Rank 1
Top Private & Deemed Multidisciplinary University (2026)
Rank 2
Amongst Top Private Multidisciplinary Universities (2026)
Rank 253
Amongst Best Global Universities in Asia
Degrees Evaluated by - World Education Services
Degrees Evaluated by -International Credential Assessment Service of Canada
Degrees Evaluated by -International Qualifications Assessment Service
Accredited in A+ grade by National Assessment and Accreditation Council
UGC-entitled Online Degrees Equivalent to Campus Degree
Ranked 151-200
Amongst India’s Top 200 Universities in 2025
AICTE Norms Compliant
Rank 330
Amongst South Asia's Top Universities (2026)
Degrees Evaluated by - World Education Services
Rank 1
Top Private University in North East (2026)
Rank 373
Global Top 500 Innovative Universities (2026)
Rank 1
Top Private Multidisciplinary Universities in Eastern India (2026)
Rank 801+
#801+ in Asia University Rankings (2026)
What is an MBA in Marketing?
An MBA in Marketing focuses on improving strategic reasoning and analytical skills related to marketing products and services in a competitive setting. These programs will train learners to learn about consumer behavior, branding, advertisement, sale strategies, marketing research, and digital marketing. Learners will be trained to be able to identify customer needs, develop creative promotional campaigns, and assist in business development for different types of businesses, within any industry.
| Category | Description |
|---|---|
|
Program Overview |
Designed to prepare learners for leadership and managerial roles in the marketing domain across industries |
|
Career Prospects |
Sectors: Retail, E-commerce, FMCG, Media, Banking, Healthcare, Technology, Consulting. Roles: Brand Manager, Marketing Manager, Digital Marketing Specialist, Sales Manager, Market Research Analyst, Advertising Executive |
|
Reasons to Pursue |
High industry demand, creative and strategic career opportunities, strong growth potential, diverse skill development, and excellent career advancement prospects |
|
Curriculum |
|
|
Eligibility Criteria |
A Bachelor’s degree from a recognized university is typically required |
Why Choose an MBA in Marketing as a Specialization?
An MBA in Marketing can open doors to very different and fast-growing career opportunities across industries. Here’s why this specialization may be good fit:
Strong market demand
Almost all businesses use marketing to create an awareness of their brand, attract new customers, and grow their business. This creates high demand for marketers with skills across all business sectors.
Highly competitive salary
Today's marketers have extremely high earning potential due in large part to digital marketing, brand management and sales strategy, as well as excellent potential for continued growth within their careers.
Wide range of skills to be developed
Learners learn the following core skills within marketing; branding, advertising, consumer behavior, digital marketing, communication, and market research; these are transferable skills required by many sectors.
Various job roles
Marketing graduates have opportunities and roles in multiple sectors including retail, e-commerce, media, FMCG, banking, health care, technology and many other sectors.
Leadership capabilities
Marketers will gain competencies required of managers/leaders through the practical application of strategic planning, decision making and business communication skills.
Skills You’ll Gain with an MBA in Marketing
Here are a few skill areas and its descriptions learners can look forward to after completing their post-graduation:
| Skill | What You'll Learn |
|---|---|
| Brand Management | Learn how to build, position, and manage strong brands in competitive markets |
| Consumer Behavior Analysis | Understand customer preferences, buying patterns, and decision-making processes |
| Digital Marketing | Gain knowledge of SEO, social media marketing, email marketing, and online advertising strategies |
| Market Research | Learn how to collect, analyze, and interpret market data to support business decisions |
| Advertising & Promotion | Understand how to create effective advertising campaigns and promotional strategies |
| Sales & Negotiation | Develop skills to improve sales performance, client relationships, and business communication |
| Communication Skills | Enhance presentation, storytelling, and professional communication abilities |
| Data Analysis & Interpretation | Learn to evaluate marketing performance using analytics and reporting tools |
| Customer Relationship Management | Understand techniques to improve customer engagement, retention, and satisfaction |
Eligibility Criteria
Check the eligibility criteria of Online Manipal’s MBA in Marketing programs. Learners can compare qualification standards, academic requirements, and admission expectations to find the best program that matches their career goals.
Educational qualification
Candidates must have a 10 + 2 + 3-year bachelor’s degree from a recognized university/institution or an equivalent qualification as recognized by the Association of Indian Universities.
Grades
Candidates must have a minimum of 50% marks in aggregate in graduation (45% for reserved categories).
Educational qualification
Candidates must have a 10 + 2 + 3-year bachelor’s degree from a recognized university/institution or an equivalent qualification as recognized by the Association of Indian Universities.
Grades
Candidates must have a minimum of 50% marks in aggregate in graduation.
Work experience
Work experience in reputed organizations is required. Fresh graduates must submit a Statement of Purpose (SOP) video to apply.
Educational qualification
Candidates must have completed 10+2+3-year or 10+2+4-year or 10+3+3-year bachelor’s degree in any discipline from a recognized university/institution, or an equivalent qualification as recognized by the Association of Indian Universities (AIU) or other competent bodies.
Grades
Candidates must have a minimum of 50% marks in aggregate in graduation (45% marks in case of candidates belonging to reserved category).
Note: NRI & Foreign applicants can find specific MBA eligibility details here
Online MBA in Marketing Course Syllabus
Explore the syllabus of our Online MBA in Marketing courses. Compare subjects, and specialization-focused modules to understand how each program equips learners with industry-relevant skills like consumer behavior, services marketing, advertising management, etc.
Course Fees
Full Fee Payment
INR 1,80,000
INR 1,53,000
15% discount
Annual Fee Payment
INR 90,000
INR 76,500
15% discount
Semester Fee Payment
INR 45,000
INR 38,250
15% discount
No-cost EMI Starting
INR 6,375/Month
12/6-month tenure
An additional non-refundable application fee of INR 500 is to be paid at the time of admission
Learners opting for a loan or financing will not be eligible for any additional discounts or offers.
Note for online payments
Note: NRI & Foreign applicants can find specific MBA fee details here
Full Fee Payment
INR 2,92,000
INR 2,77,400
5% discount
Annual Fee Payment
INR 1,46,000
No discount
Semester Fee Payment
INR 73,000
No discount
No-cost EMI Starting
INR 12,167/Month
24/18/12/6-month tenure
An additional non-refundable application fee of INR 1500 is to be paid at the time of admission
Note for online payments
Note: NRI & Foreign applicants can find specific MBA fee details here
Full Fee Payment
INR 1,20,000
INR 1,08,000
10% discount
Annual Fee Payment
INR 60,000
INR 54,000
10% discount
Semester Fee Payment
INR 30,000
INR 27,000
10% discount
No-cost EMI Starting
INR 4,500/Month
12/6-month tenure
An additional non-refundable application fee of INR 500 is to be paid at the time of admission
Learners opting for a loan or financing will not be eligible for any additional discounts or offers.
Note for online payments
Note: NRI & Foreign applicants can find specific MBA fee details here
Admission Process
1
*Fresh graduates applying to a program at MAHE are required to submit a Statement of Purpose (SOP) video as part of their application.
2
Fee payment
Pay the admission fee for the first semester/year or full program.
3
Document upload
Upload supporting documents & submit your application.
4
University approval
The university will evaluate your documents to confirm your admission.
Online MBA Class Schedule
Our Online MBA program is made to work with the busy schedules of both recent graduates and people who are already working. We make sure that students may strive toward higher academic performance without having to give up their employment by scheduling live sessions on the weekends. The table below displays the exact times and lengths of time that will be needed for this entire educational engagement.
Days
- Weekends Only (Saturday & Sunday)
Total Duration
- 6 - 8 Hours Live Classes Per Week
Class Timing
- Each class lasts 1-2 hours* *Detailed class schedules will be shared prior to semester commencement.
Online MBA Projects
| Project Objective | Project Selection & Evaluation Process | |||||
|---|---|---|---|---|---|---|
| 1. Develop Strategic Decision-Making Skills |
|
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| 2. Build Leadership and Managerial Competence | ||||||
| 3. Strengthen Industry-Oriented Problem Solving |
Meet your expert faculty
Dr. Shilpi Chakravarty is currently working as an Associate Professor at Centre for Distance and Online Education (CDOE), Manipal University Jaipur. She is an academician, an author, a resource person, and a public speaker with 14+ years of experience. She has been a core member of the NAAC steering committee and likewise has successfully handled various academic and administrative responsibilities. Dr. Shilpi Chakravarty has authored 3 books and has presented more than 12 papers at some top conferences. She is a lifetime member of the All India Commerce Association. She also holds various certifications like MSME International Trade certification, Entrepreneurship, Supply Chain Management, and many more.
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Dr. Shilpi Chakravarty
14+ years of experience
Associate Professor
14+ years of experience
Dr. Avnish Vijay is Associate Professor, Program Coordinator of MBA, and Assistant Director at Centre for Distance and Online Education, Manipal University Jaipur. He has been working in the education sector since 2000. Previously, he has worked in different capacities at national and international higher educational institutions. Dr. Vijay has Ph.D. in Management, UGC-NET, PGDM in Finance & IT, ME, and BE in Mechanical Engineering. Dr. Vijay has experience in teaching management courses in Finance, Operations, Strategic Management, and IT Management. He has a vast experience in institutional building activities.
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Dr. Avnish Vijay
25+ years of experience
Assistant Director & Associate Professor
25+ years of experience
Dr. Kasinathan. S is a Professor and Deputy Director at Centre for Distance and Online Education, Manipal University Jaipur. He has over 13 years of experience in teaching management subjects and over seven years of experience in open and distance learning. He has graduated in commerce and has an MBA, M.Phil in Management, and doctorate in Human Resource Management. He is also a UGC-NET (Management) qualified professional. Dr. Kasinathan has attended 7 international and 11 national conferences and presented 18 papers. He has received several accolades, including Best Teacher Award from Rotary Club of Madras Mount, MaGEX Award of Excellence in Academic, Excellence in Teaching Award from Sikkim Manipal University, and Academic Excellence Award from Manipal University Jaipur.
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Dr. Kasinathan S
13+ years of experience
Professor
13+ years of experience
Dr. Mehak Gulati is currently working as an Assistant Professor at the Centre for Distance and Online Education (CDOE), Manipal University Jaipur. She completed her Ph.D. in Investment behaviour. She specializes in Economics, Financial Management, Mergers, Financial Accounting, Investment behaviour, and Banking. Dr. Mehak Gulati has over six years of teaching experience. She is a University topper and a gold medallist in her graduation, post-graduation, and Ph.D., She has presented multiple research papers at National and International Conferences, and to her credit are many research publications indexed in highly reputed journals.
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Dr. Mehak Gulati,
6+ years of experience
Assistant Professor
6+ years of experience
Dr. David Campbell is an Assistant Professor - Management programs at the Centre for Distance and Online Education, Manipal University Jaipur. He has expertise in Business Analytics, Machine Learning, and Research. He has been working in the education sector since 2014. Prior to joining academia, he worked in various capacities with renowned brands like Samsung, Whirlpool, and AkzoNobel in India. Dr. Campbell is UGC-NET qualified and holds a Ph.D. in Management, an MBA (Marketing), and a B.E. (Computer Science). Dr. Campbell has presented many research papers at conferences and seminars and published articles in reputed national and international journals.
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Dr. David Campbell
12+ years of experience
Assistant Professor
12+ years of experience
Dr. Pillai teaches MBA students and supervises Ph.D. scholars. He also serves as a member of University Research Protocol Committee in Management and Social Sciences.
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Dr. Rajasekharan Pillai
Professor
Dr. Everil Jacklin is an Assistant Professor in the Department of Commerce. She mentors students with projects.
Dr. Everil Jacklin Fernandes
Assistant Professor
Dr. Raveendra Rao K teaches MBA students and guides projects for MBA, MHA and M.Pharm. He is also involved in curriculum revision for the Marketing Management and Quality Management courses. He is an Internal Auditor for ISO 9001:2000 and ISO 14001:2004 standards, and is also the Nodal officer for NAAC accreditation.
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Dr. Raveendra Rao
Associate Professor
Dr. KP Nandan Prabhu is an Associate Professor and Coordinator for various programs and events. He has over 28 years of work experience in management education and taught more than 15 subjects over a span of 27 years in the area of accounting, finance, and organizational behavior.
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Dr. KP Nandan Prabhu
27+ years of experience
Associate Professsor
27+ years of experience
Dr. Varun Kumar S G is an Assistant Professor (Selection Grade) at Manipal Institute of Management and currently handles Business Statistics course across three MBA programs. He is the coordinator for the Centre for Regional Development, and VSO-MIM, Manipal Academy of Higher Education.
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Dr. Varun Kumar
Assistant Professor - Selection Grade
Dr. Anupam Kumar Pandey is currently working as an Associate/Assistant Professor (SG) at Sikkim Manipal University. He has completed his Ph.D. from Banaras Hindu University on Disinvestment in Public Sector Enterprises in India- A Case Study, graduation and post-graduation from Devi Ahilya University, Indore (M.P.). He specializes in income tax, corporate accounting, business regulatory framework, and business finance. Dr. Pandey has over ten years of teaching experience. He has presented multiple research papers at National and International Conferences and has been credited with many research publications in reputed journals.
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Dr. Anupam Kumar Pandey
Associate Professor/ Assistant Professor (SG)
Dr. Urgen Mangar is currently serving as an Assistant Professor at Sikkim Manipal University, India. He holds both an MBA and a Ph.D. from the Department of Management and Commerce at Shri Ramasamy Memorial (SRM) University, Sikkim. His primary research interests are in the areas of Consumer Behaviour and Tourism Management. Dr. Mangar has actively contributed to academia through his participation in numerous workshops, and has published research articles in reputed journals. He has also presented his work at various national and international seminars and conferences.
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Dr. Urgen Mangar
Assistant Professor
Ms. Tshering Ganden Bhutia is currently working as an Assistant Professor at Sikkim Manipal University, India. She has completed her master’s in commerce (M.Com) from the University of Delhi with major in Marketing Management and minor in International Business, she completed her bachelor’s in commerce (B.Com) from University of Delhi. Her research interest spans Consumer Behaviour, Marketing Mix and Business Environment. She has worked as an intern in NGOs like Feeding India where she worked under the Talent Management Team. She loves reading and crocheting during her leisure time.
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Ms. Tshering Ganden Bhutia
Assistant Professor
Mr. Royal Tamang (Moktan) is currently working as an Assistant Professor at Sikkim Manipal University. He is pursuing a Ph.D. from Sikkim Skill University in the Management Department. He specializes in marketing and finance specialization. Mr. Royal Tamang has more than 9 years of teaching (offline and online) and corporate experience combined. He has qualified for UGC-NET twice and holds an array of workshops, training, seminars, and symposiums under him.
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Mr. Royal Moktan
Assistant Professor
Aranya Ghosh is currently working as an Assistant Professor at Sikkim Manipal University. He has completed his MBA in dual specialization in Human Resource and Marketing from Sikkim Manipal Institute of Technology. He has an industry experience of above 2.4 years, where he worked on marketing strategies, gaining an understanding of the client's requirement, the core objective of considering the course, and delivering customized solutions, formulating a business strategy to achieve targets in terms of lead generation and admission, acquiring new customers by educating them about the courses and services offered by the University, while retaining existing customers, assisting in promotional activities including market visits, campaigns, digital & print media displays, and customer engagement, etc.
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Mr. Aranya Ghosh
Assistant Professor
Career Opportunities
Here is a table that discusses the career roles and what are the specific job description of the role:
| Career Role | Description |
|---|---|
| Marketing Manager | Develops and implements marketing strategies to increase brand awareness, customer engagement, and business growth. |
| Brand Manager | Manages brand positioning, campaigns, and communication strategies to maintain a strong market presence. |
| Digital Marketing Specialist | Handles SEO, social media, email marketing, and online advertising campaigns to improve digital reach and conversions. |
| Market Research Analyst | Collects and analyzes market data, customer behavior, and industry trends to support business decisions. |
| Sales Manager | Leads sales teams, develops sales strategies, and builds customer relationships to drive revenue growth. |
| Advertising Executive | Plans and executes advertising campaigns across different media platforms to promote products and services. |
Industry Trends & Future Scope
The marketing industry is being reshaped by AI-driven decision-making, autonomous agents, and data-centric strategies that demand professionals who can blend creative storytelling with analytical precision.
AI and Marketing Automation
AI-powered tools help businesses a lot to personalize customer experiences, automate campaigns, analyze customer behavior, and improve decision-making through predictive insights.
Increase in Online and Social Media Advertising
Businesses continue to allocate funds on the use of social media channels, influencers, and online marketing as a means for connecting with their customers and enhancing brand awareness through improved online presence.
Data-driven Strategies
Marketing organizations are now more into data analysis and consumer insights when creating targeted marketing campaigns and determining success as well as increasing repeat business.
Content & Video Marketing Growth
Content & Video Marketing Growth: Current trends indicate that short form video content, interactive media and campaigns based around storytelling are necessary to keep audiences engaged long term
Focus on Customer Experience
Businesses are prioritizing personalized communication, omnichannel marketing, and customer relationship management to strengthen loyalty and long-term engagement
Best Universities in India for Online MBA in Marketing
An MBA in Marketing is the most sought-after course, and one should choose only the best university to learn from. Here is the list of best universities in India for Online MBA for the specialization.
| University | Description |
|---|---|
|
Known for its NAAC A+ accreditation and industry-focused curriculum, MUJ offers a flexible online MBA in Marketing with strong academic support, experienced faculty, placement assistance, and globally recognized online degrees. |
|
|
SMU offers an online MBA in Marketing designed for working professionals, combining flexible learning, industry-relevant subjects, experienced faculty, and a strong academic legacy backed by NAAC A+ accreditation. |
|
|
MAHE, an Institution of Eminence with NAAC A++ accreditation, offers a premium online MBA in Marketing focused on global exposure, advanced industry skills, leadership development, and career-oriented learning. |
100% Placement Assistance
Know More
Upskilling & Certifications
Boost your career opportunities by building in-demand skills and earning recognized certifications.
Industry Interaction
Live industry interaction sessions to connect learners to experts who share real world insights & experiences, career tips, and current industry trends. These interactions are aimed at equipping learners with relevant skills to become job ready.
Self-Paced Learning
Learn anytime, anywhere, with our recorded modules focused on improving verbal & communication skills, resume writing & professional etiquette development, and practical knowledge on trending tools.
Employability Skill Assessment
Identify your strengths and weaknesses through skill assessment and build competencies to improve your employability quotient.
AI-powered Placement Portal
Online Manipal's cutting edge AI-powered placement portal allows learners to prepare for interviews and apply for job opportunities. With unlimited mock interviews, learners can practice anytime, as often as they need—while receiving instant feedback and recommendations.
Placement drives and job fairs
Kickstart your career through a myriad of opportunities that connect you with recruiters across industries. Explore multiple job roles, attend interviews, and engage with hiring teams.
Our reputed hiring partners
Learner Testimonials
Daksh Kumavat
MBA •
MUJ
11
Harman Kaur
MBA •
MUJ
Batch 6
Sunaina Arunodaya
MBA •
MAHE
Batch 3
Marion Patrick Lavilla
MBA •
MAHE
Dishani Chakraborty
MBA •
MUJ
Currently employed with the Aditya Birla Group, after a break of 10 years from academics, I chose to pursue an online MBA to acquire practical skills that will help contribute to my current job role. By interacting with peers from diverse professional backgrounds, this program has not only equipped me with valuable skills but has also expanded my professional network.
Rajat Kumar
MBA •
MUJ
Batch 1
After pursuing my BBA through distance education a few years ago, I was looking for the right university to pursue my online MBA and enrolled in Manipal University Jaipur. The weekend classes were very convenient, and the curriculum is easy to understand. I completely made use of free access to paid Coursera content offered by Online Manipal. The courses in HRM and computer science were extremely helpful to me.
Hav. Ningappa Nayak
MBA •
MUJ
Other Online MBA Specializations to Consider
Note: Students applying at MUJ can opt for one elective for super specialization or two electives for a dual specialization MBA.
Frequently asked questions
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